Rich Pins are a key to increasing blog traffic from Pinterest and can also help you grow your following, increase your repins significantly and have content show up in more Pinterest feeds. In the tutorial below, I will walk you through how to set up Rich Pins on Pinterest in three easy steps and provide more information to explain what Rich Pins are, so you know why they’re essential for every blogger (and business). Read on to find out more!
What Are Rich Pins?
Rich Pins are Pins that include extra information on the actual Pin itself and provide Pinterest users with a richer experience through including more information on each pin. For example, according to Get Elastic a study found that pins with prices get 36% more likes than those without. Even huge mega retailer Target received a 70% increase website traffic referred from Pinterest after enabling Rich Pins.
There are currently six types, these include: App, Movie, Recipe, Article, Product and Place. Pinterest have explained more about each category below:
App Pins: include an install button, so Pinners can download an app without ever leaving Pinterest.
Place Pins: include a map, address and phone number.
Article Pins: include headline, author and story description, which helps Pinners find and save stories that matter to them.
Product Pins: include real time pricing, availability and where to buy.
Recipe Pins: include ingredients, cooking times and serving information to get Pinterest cooks excited to hit the kitchen.
Movie Pins: include ratings, cast members and reviews to help Pinners learn about new movies.
As mentioned above, Article Rich Pins are particularly great for bloggers because the extra information can include post headline, author details and a story / blog post description. Pinterest users can find and save stories of interest to them, which is great news for you and your blog traffic!
How to Set Up Rich Pins on Pinterest
From the information explained thus far, hopefully you understand more about Rich Pins and how important they are for your blogging success. I will now show you how to set up Rich Pins on WordPress in three easy steps below:
If you don’t already have the YOAST SEO Plugin, download and install it on your WordPress site. The YOAST Plugin is brilliant for optimizing your SEO and ensuring your posts are created with best practices to help you maximize your Google search results.
After you have installed and activated the YOAST SEO Plugin, on the left-hand side of your dashboard where the menu list is, you will see an item called ‘SEO’. Click on this item and the ‘SEO’ settings menu will expand to show you more options. Click on ‘Dashboard’. Once this is open, click on the ‘Features’ tab. Toggle the ‘Advanced Settings Pages’ switch to ‘enabled’. Enabled means the settings will show (disabled removes them).
Now in this third and final step, go to the Rich Pins Validator on Pinterest. You’ll see a box that says ‘enter a valid URL’. This is where you enter the URL of any page on your website – it could be a blog post or your About page (it doesn’t matter). Copy and paste the URL of any page on your blog into the box and click ‘Validate’. A notice will then appear to confirm this has been successfully validated. Following this, simply click ‘Apply Now’ to complete the process. Your site should be approved very quickly (almost immediately in most cases, mine was done within seconds). Congratulations, Rich Pins have been installed!
Rich Pins are automatically applied to all your pinned blog content (both past and future). An easy way to check this is to simply looking at your Pinterest pin titles, Rich Pins will have a bold headline; regular pins (that are not Rich Pins) will have standard text.
I hope this tutorial is helpful! Would you like mentorship, strategy and insider information to grow your blog professionally? Check out the Blogging Courses and Consulting Sessions. I’d love to help you elevate your blog and achieve your goals! You can also read more about my blogging story and success here.